CV

Michael Haenlein is a Professor of Marketing at the business school ESCP Europe in Paris, France.

Academic Experience

University positions

Department of Marketing, ESCP Europe

Associate Professor, 2008-

Assistant Professor, 2005-2008

Education

Ph.D., WHU, Otto Beisheim School of Management, Germany, 2004

M.Sc., WHU, Otto Beisheim School of Management, Germany, 1999

Research interests

Customer Relationship Management (CRM)

Marketing Research/ Structural Equation Modeling

Social media

Teaching areas

Customer Relationship Management (Executive, MBA, Postgraduate)

Marketing Research (Executive, PhD, Postgraduate)

Pricing Strategy and Tactics (Postgraduate)

 

Professional Activities

Editorial responsibilities

Member of Editorial Board of Journal of Marketing, 2007-

Member of Editorial Board of International Journal of Research in Marketing, 2010-

Member of Editorial Board of Recherche et Applications en Marketing, 2008-

Member of Editorial Board of Business Horizons, 2011-

Invited Guest Editor for special issue of Recherche et Applications en Marketing on "Social Media", 2011 (with Andreas M. Kaplan)

Community Service

"Meet the Editors" workshop, Paris, Jan 17-20 2011: Four day publication workshop involving five editors (Ajay Kohli, Marnik Dekimpe, John Deighton, Hubert Gatignon, Miguel Villas-Boas) and 22 young marketing faculty members from Austria, France, Germany, Israel, Netherlands, Sweden and UK

Academic Honors and Awards

Best Article Award Business Horizons 2009 for article: Haenlein, Michael and Andreas M. Kaplan (2009), "Unprofitable customers and their management," Business Horizons, 52 (1), 89 - 97

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