Michael Haenlein

Michael Haenlein is a Professor of Marketing at the business school ESCP Europe and editor of the European Management Journal (EMJ). Founded in 1819, ESCP Europe is the oldest institution dedicated to business education in the world with campuses in France (Paris), UK (London), Germany (Berlin), Spain (Madrid) and Italy (Turin). Michael is based on the Paris campus.

His research interest and expertise deal with the subjects of customer relationship management (CRM), marketing research and social media. In particular, he works on the best methods to manage unprofitable customers and divest undesirable client relationships. More recently, his research analyzes the relationship between social networks and customer profitability and specifically the concept of consumption assortativity and its implications for customer relationship management (CRM) practices. Furthermore, he is an expert in quantitative marketing research, particularly structural equation modeling, and has co-authored several articles in the area of social media.

Professor Haenlein has published extensively in journals such as the Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, European Management Journal and Business Horizons. Furthermore, he is a member of the editorial boards of the Journal of Marketing, International Journal of Research in Marketing, Recherche et Applications en Marketing and Business Horizons.

As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.

He holds a PhD from the WHU, Otto Beisheim School of Management (2004).